When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live stream provider,” presenting coverage of RNC events, programs, and interviews via Google+ and YouTube.
The coverage won’t be limited to the happenings on the main stage. Google promises a convention “without walls” where conversations will be brought directly to voters ahead of the 2012 U.S. presidential election, which will take place Nov. ...
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As they promised they would, the adCenter product team continues to deliver important improvements at an impressive pace. People are beginning to be given the heads up on the imminent release for the U.S. market of another feature that brings adCenter even closer to Google AdWords parity: Broad Match Modifier.
If you’ve been around digital marketing long enough you have probably witnessed the “display versus search” argument multiple times. The display team likes to call out search’s focus on brand terms, while the search team likes to bring up “post-impression” as the savior to all things display.
There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. 
Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine optimization (SEO), paid search, landing page optimization, mobile, social, local, and more.
As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to digital and social media. These industries - which include pharmaceuticals and healthcare, financial services and insurance, alcohol and tobacco, and those that service government entities - have regulations that govern their marketing and communications, especially ones aimed at ...